Gone are the days of getting attention via traditional news stories and static websites that are more likely to gather cobwebs rather than web search results.
Now, we live in a search and scroll society, where our
average attention span is eight seconds – about the same time as it takes to
tie our shoelaces.
There are 3.5 billion search queries on Google each day.
That’s 40,000 searches every second.
A massive 80 per cent of Google searchers only click on the
organic (or unpaid) search results rather than the paid adverts at the top or
bottom of the page.
Tragically, only four per cent of people who search Google
make it to the second page and hence, if you want your website to be found – it
is vital your website pops up on page one of the results.
Tip 1 to improve Google ranking – Use
Google algorithms are designed to reward brands for
providing original, compelling content people want to engage with.
Filling your pages with generic, paid content will hinder
rather than boost your rankings.
Social media companies such as Facebook and LinkedIn
penalise content that has been simply copied and paste from another source.
One of the simplest ways to improve rankings is by seeding
Create an original piece of content to use on a website, and
then break it down into small posts and tweak it slightly to use in a relevant
manner on various social media platforms.
Tip 2 to improve Google ranking – Use
keywords in your content
Improving your ranking in search engines is achieved by
using keywords in your content.
Begin by selecting approximately ten words that relate to
the piece of content you are preparing.
For example, if you have a residential construction company
consider the words people would be most likely to use when searching for a
builder. It could be; builder, Howick, certified, tradesman, etc.
You can also see what time of the year people most frequently
search for the topic and the volume of Google searches and competition for
The keywords must appear in the title, heading, sub-headings,
video titles and metadata.
Tip 3 to improve Google ranking – Use video
Text based content has seen a slump in recent years because
humans love to have their senses stimulated hence the rise in popularity of
video and audio content.
Podcasts have seen a recent resurgence, and they are simple
and easy way to promote your message.
You don’t have to be a professional photographer to create
great online visual content.
Online tools such as Promo, allow
you to create and edit quality videos in a matter of minutes.
Photographs and videos containing faces are always more
popular than landscapes or objects.
By keeping content real and authentic but not longwinded and
boring, helps to create integrity and develops trust, which boosts Google and
social media rankings.
Tip 4 to improve Google ranking – Use quizzes
and games in your content
How long a person stays on your website is important.
One way you can increase visitor engagement is by adding
quizzes or games to your website or piece of content.
Lead Quizzes is an
online tool that offers a wide selection of quizzes and games that can be
purchased for your content.
Tip 5 to improve Google ranking – Use
Backlinks are links people click on from other places that
direct people to a website. For example, a builder’s listing on the Master
Builders’ website should link back to the builder’s website.
Backlinks make a huge impact on a websites prominence in
search engine results
You can earn backlinks from other higher-ranking sites and when
people share your content.
The more influential the organisation, the more Google
realises your website is an authority on the topic you are covering
Google then elevates your content higher up the search
Improving Google ranking is an ever-changing game, but above
all else – good information and content that is relevant to your target audience
or market is essential.
Contact the team BUSINESS buddy and the advisors will help you find a consultant that can
help your with your website content.