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Marketing

04-Dec-2018 Brad Anderson

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4 Email personalisation tactics that are sure to get clicks

Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 per cent or an 80 per cent open rate.

04-Dec-2018 Mark Shaefer

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Influencer marketing for small businesses and startups

Some benefits of social media and content marketing are normally inaccessible for small businesses and startups because:

20-Nov-2018 Paul Macpherson

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Are you being data smart with your smartphone?

A few weeks ago, the new shiny iPhone XS entered the market. For all the Apple lovers out there, this might mean being the first to wrap your hands around the irresistibly smooth all-glass design, or finally upgrading your old glitchy iPhone 6 to the new model.

If this is you, I’m guessing you’re focused on the opportunity to start afresh, buy a new case, clear all those apps cluttering your current device, and start playing with its new features. Right?

20-Nov-2018

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Make small business accounting fun

Owning a small business is exciting. You get to do what you love, day in, day out. But traditionally, small business accounting isn’t exciting. So how can we change this stereotype and make accounting fun and easy?

15-Nov-2018 business.gov.au

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GST and BAS tips for running a successful business

Successful businesses spend that little bit of extra time on record keeping and getting their tax right, including preparing and lodging business activity statements (BAS). Once set up and organised, you’ll save time in the long run.

15-Nov-2018 Don Scott

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It's About Time

We equate being busy as being virtuous. When we’re maxed out, it feels safe. It must be productive. (Or is it?) It’s a badge of courage, honor or something …

15-Nov-2018 Cloud Computing

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Understanding Cloud Computing

Cloud computing got you perplexed? You’re not alone. Most of us talk about ‘the cloud’ without even realising what it really means. We’re clearing the air on cloud computing and how it can benefit your small business.

24-Oct-2018 Unleashed

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Accurate inventory forecasting, no crystal ball needed

Anticipating future demand is a tough job, wrought with ways you might go wrong. Proper demand forecasting and inventory control can save a company from buying too much or too little of something, which of course avoids expensive overstock scenarios or stockouts.

18-Oct-2018

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Crafting Your Mobile Strategy: How Retailers Can Go Mobile and Increase Sales

We no longer need studies to tell us: Smartphones are almost everywhere. Most of the customers coming through your doors have a mobile device with them. And these devices aren’t always shoved in pockets or bags — shoppers are using them while they’re in store too.

12-Sep-2018

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6 tips to create compelling content for your website

Use our tips to help you create engaging content.

15-Aug-2018 Francesca Nicasio

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7 ways to create in-store experiences that drive traffic and sales

Question: are you planning to bring anything new to the in-store experience? If your answer is “no,” then brace yourself. The coming years could be rough for your retail business.

15-Aug-2018

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How to post on Instagram: A comprehensive guide for businesses

With more than 800 million active monthly users, Instagram is a social media channel of massive proportions. And, when used strategically, it can reap major benefits for your retail store.

29-Jul-2018 Liz Studholme

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Marketing your Advisory Services

An accounting firms' success is increasingly due to their people skills, rather than just their ability to crunch the numbers.

26-Jul-2018 Nik George

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Branded Reporting for Advisory Success

Successful marketing is key to raising brand awareness and growing your advisory services. By ensuring that clients receive a professionally branded report and a tailored advisory experience at each meeting, you will enhance the overall perception of your brand to the wider business community and are more likely attract new clients.

28-Jun-2018 Francesca Nicasio

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9 Back to School Marketing Tips to Fuel Your Campaigns

Students in the US won’t be flocking back to campuses until September, but for retailers, it’s high time to ramp up back to school (BTS) and back to college (BTC) marketing campaigns.

28-Jun-2018 Francesca Nicasio

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How to Increase Your Profit Margins: 8 Proven Tips for Retailers

Your profit margin is a metric that should always be on your radar, and for good reason: it answers critical questions about your business, like whether or not you’re making money or if you’re pricing your products correctly.

27-Jun-2018

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11 Unique Sales Promotion Examples to Help You Stand Out and Attract Foot Traffic

These days, it seems like every retailer is running some sort of sales promotion. 25% off, $5 off a purchase of $50 or more, buy-one-get-one-free — these approaches are becoming so commonplace that it’s easy to get lost in the mix.

29-May-2018 Francesca Nicasio

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6 Father’s Day Promotion Ideas to Try in Your Retail Store

Father’s Day is just a few short weeks away, and while this holiday isn’t as huge as the day dedicated to moms, consumers still increase their spending quite a bit.

28-May-2018 Francesca Nicasio

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12 Retail Checkout Counter Ideas to Try in Your Store

When was the last time you gave your retail checkout counter some love? (And no, we’re not just referring to cleaning up your countertop or moving some stuff around.)

08-May-2018 Francesca Nicasio

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How to engage and sell to Gen Z

While millennials are still a significant consumer segment for retailers, there is another shopper group that’s continuing to gain spending power.

25-Apr-2018 Francesca Nicasio

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Local Store Marketing for Retailers: 6 Ideas to Boost Your Presence in the Neighborhood

Local store marketing is critical for many retailers, particularly those who have brick-and-mortar stores. Chances are, the bulk of your foot traffic comes from people in the neighborhood, so it’s vital that you get yourself in front of as many locals as possible.

28-Mar-2018 Francesca Nicasio

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How to Encourage Impulse Buys and Unplanned Purchases in Your Retail Store

Impulse purchases account for a significant chunk of the consumer spending pie. According to a study by Marketing Support, Inc. and Leo J. Shapiro and Associates, about one-third of all consumers make a sizeable impulse buy every week, with a median purchase of $30.

28-Feb-2018

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Where do your customers see value?

Most small businesses are trying to grow their market share and revenue. This typically means thinking deeply about one of the major factors affecting inventory management: pricing strategy.

27-Feb-2018 Francesca Nicasio

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6 Retail Marketing Strategies to Help You Get New Customers

Whether you’re just setting up shop or been running your store for decades, acquiring new customers is always the name of the game.

26-Feb-2018 Francesca Nicasio

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We Asked Shoppers Who Their Favorite Retailers Are and Why. Here’s What They Said.

Who is your favorite retailer and why? We posted that question on LinkedIn last week because we wanted to learn more about the retailers that consumers love.

25-Feb-2018 Francesca Nicasio

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12 Examples of Retail Stores That Will Inspire You to Run Your Business Better

One of the best ways to get inspired in your retail business is to see merchants like yourself who are killing it.

17-Jan-2018 Francesca Nicasio

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3 Great Examples of Retailers Reinventing Their Stores to Reach Modern Consumers

If you’ve been keeping abreast with the latest trends then you’ve likely heard about the shifting shopping habits of consumers.

17-Jan-2018

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Do You Need to Up Your B2B Marketing Game?

Business to Business (B2B) marketing practices are changing. Here we identify the latest trends and best practices of 2017.

17-Jan-2018

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How to Get Media Coverage for Your Retail Business: A DIY Guide

There are several advantages to getting some good PR for your business. In addition to generating buzz, getting covered by the press can drive traffic and sales while boosting your credibility in the process.

27-Nov-2017

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6 tips to help you create compelling content for your website

Don't cut corners when creating content for your website. So you’ve decided to start an online business—congratulations!

27-Nov-2017 Francesca Nicasio

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What Retailers Should Know About Selling to Millennials (a Chat with Jasmine Glasheen)

Millennials. They’ve been called everything from entitled and lazy to fearless and empowered. But whatever you think about this generation, one thing is clear: Millennials (aka Gen Y) continue to have a significant impact on the economy and society in general.

26-Nov-2017

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Millennials Changing the Landscape of the Alcoholic Beverage Industry

Millennials have a significant influence in consumer trends in a wide range of industries. The alcoholic beverage industry, for example, is becoming increasingly conditioned by trends among millennial consumers.

23-Nov-2017 Ben Thompson

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13 practical ways to make your job ads stand out from the crowd

Writing great job ads is often more difficult than it looks. As well as selling the key requirements of the role, and presenting your company in a positive way, the job ad has to attract the right talent, and drive a response from suitably qualified candidates.

13-Sep-2017

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How to take your business to the next level

You’ve done the hard work by setting up your business and establishing solid foundations with a good client base – congrats! So how do you expand, and do so profitably?

15-Aug-2017

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Want to Create Amazing Customer Experiences? Learn From These 4 Homeware Stores

The homeware and furniture industry has been doing well for the past couple of years, and we expect this trend to continue. The annual expenditure on furniture per US consumer was $502 in 2015 (up from $386). Meanwhile, a report by Furniture Insights found that furniture orders for February 2017 were up 4% from last year.

27-Jul-2017 Ryan Murtagh

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Empower your ecommerce customers with a branded mobile app

Over the past five years, mobile devices have begun to dominate the consumer landscape around the world.

21-Jun-2017

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The Power of Collaboration For Marketing Your Business

Collaboration is the key to success for every business—that’s what 75% of CEOs believe. It’s a way of bringing together diverse minds and ideas and sharing resources to create something bigger and better than individuals could achieve alone, and it’s gradually becoming the status quo for modern businesses in all sectors, including retail.

10-May-2017 SimPro

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Feedback: why your business needs it, and how to get it

Your digital presence as a business is absolutely crucial. If you want consistent work, to build trust in your brand, and the opportunity for growth, you have to know how to gather feedback, and how to embrace it.

Here, we’ve laid out the most important things you need to know about doing just that.

10-May-2017 Neto

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3 Key Marketing Challenges Your Online Store is Facing... and How to Fix Them

The web is loaded with articles that promise to help you market your ecommerce store, but there’s one really important fact they usually leave out: it takes time to see results from your marketing efforts, even when you’re doing everything right. How come?

10-May-2017 Neto

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Everything You Need to Know About Influencer Marketing For Your Online Store

The field of marketing never stops evolving. Outdated strategies lose popularity and are soon overtaken by innovative approaches that pair tried-and-tested techniques with new technology. One of the latest strategies is influencer marketing, which takes word-of-mouth advertising and amplifies it through the huge social networks of high-profile individuals. Two-thirds of marketing professionals worldwide are pairing with influencers who can create original content to promote the brand to thousands or even millions of social media followers.

26-Apr-2017

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Don't be a stranger: keeping in contact with customers

With loyal customers being worth up to 10 times as much as their first purchase, it pays to keep in touch even after you’ve made the sale. After all, they’re not easy to replace—new customers are in limited supply, significantly less likely to buy, and up to six times more expensive to sell to than your existing customer base. So it’s important for retailers to retain their customers by building authentic relationships that benefit both parties.

26-Apr-2017 Neto

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Everything you need to know about email marketing for your ecommerce store

Over the past decade, social media platforms have grown in popularity and digital marketing has become one of the dominant ways for brands to interact with their customers. But digital marketing is more than just social media and, after all these years, email marketing is still one of the best ways to keep your customers informed and interested in your brand.

13-Apr-2017 Neto

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How to write copy for your ecommerce store that converts

If you had just one minute to talk to a prospective customer in your store, what would you say? Would you help them find what they were looking for? Tell them about your current promotions? Encourage them to stay a little longer and take a look around? After all, the more time they spend in your store, the more likely they are to make a purchase.

09-Apr-2017 Neto

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How to keep your customers coming back to your ecommerce store

Attracting new customers to your ecommerce store is a must if you’re going to make a profit, especially in the early years of running your business. It’s one of the best ways to boost your sales in the short term, and grow your store. But there’s a lot of effort involved in acquiring new customers—it can cost six times as much as retaining your existing customers—so it seems like a shame to let them disappear off the face of the earth after just one purchase.

09-Apr-2017 simPRO

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Social media: are you using it for your business?

Social media is a great tool; it’s a route to new and different customers and a direct way of communicating with your existing customers. It’s also a free way to build brand recognition and create a name for yourself in your field.

So it’s surprising that many businesses still don’t have a social media presence. Sometimes this is a conscious decision, but quite often it’s due to people not always understanding the benefits.

The reality is that social networks can bring a whole new dimension to your business – and they’re definitely a marketing tool worth using to your benefit.

04-Apr-2017 Neto

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7 SEO strategies for your ecommerce site

Your online store is set up and ready to go. You’ve got an attractive site design and helpful product pages, and you’ve promoted your launch through social media and email marketing. Now all you have to do is sit back and enjoy…but you’re still not seeing the traffic you hoped for. What’s going on?

30-Mar-2017 Neto

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12 Digital marketing strategies to grow your online store (+ 3 bonus tips)

Whether you’ve just opened up shop or you’re expanding your ecommerce empire, one of the biggest ongoing challenges you’ll face is finding a way to increase traffic to your online store. Your high-quality products and stellar customer experiences are a good start, but if you want customers to find you, you’ll need to find a way to stand out in the crowd of competing businesses vying for their attention. In this post, we’ll take you through a collection of digital marketing strategies that will help you attract and retain a customer base that’s both engaged and loyal, so you can get ahead of the competition.

15-Mar-2017 Business.gov.au

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Do you want to attract more customers?

Grow your business through marketing and advertising!

Whether you’re a personal trainer or a large computer repair shop, if you want to grow and build your business, you’ll need to attract new customers and keep them coming back for more.

Effectively marketing your business is one way to grow your brand and your business.

07-Mar-2017 simPRO

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Making metrics honest with the internet

Almost every product or service imaginable these days has a website where anyone with an opinion can rate or comment on the product they purchased or service they received.

And thanks to the smartphone, this can be done instantaneously.

01-Mar-2017 VendHQ

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5 Important Lessons SMBs Can Learn from Retail Giants

As an SMB, you’ll never have a shortage of sources for tips and insights. From retail websites (such as this one) to mentors and fellow retailers, there’s always somewhere to turn to for business advice and best practices.

15-Feb-2017 VendHQ

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The Fight for the High Street: An Interview with SaveTheHighStreet.org’s Lyndsay King

It’s no secret that smaller retailers face the challenge of their lives against ecommerce giants such as Amazon — and in Britain, this fight has recently been compounded by Brexit and its potential effects on the retail and trade industries.

But there’s hope yet. A recently launched organization called SaveTheHighStreet.org aims to give the power back to high street retailers and local shopkeepers by endowing them with the tools, skills, and digital capabilities they need to compete in the modern age.

09-Feb-2017 TaxJar

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7 Ways to Get the Most out of Amazon Sponsored Products

With more than 350 million products on Amazon.com it becomes more and more difficult for sellers to get their products in front of the customer. Thus, Amazon’s “Sponsored Products” ads (“Amazon PPC”) are becoming extremely popular among sellers as they offer an (allegedly) easy way to bring their products on the first page. The following tips will help Amazon sellers avoid some common mistakes and get the most out of Amazon Sponsored Products.

09-Feb-2017 VendHQ

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How to Personalize the Customer Experience: 5 Quick Tips for Retailers

Personalization is one of the most important aspects of retail and one of the biggest industry trends for 2017. The key to building lasting relationships with customers, personalized shopping experiences generate satisfaction and loyalty on the part of the consumer — and increased revenue for the retailer.

01-Feb-2017 Mallika Goel

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10 Tips For Marketing Your Business On A Shoestring Budget

Marketing. *Cringe*. You can think of a million things you’d rather be doing. The ice bucket challenge in the middle of winter. A half marathon with your ridiculously fit niece, a Toastmasters table topics competition in front of 100 unknown people.

23-Oct-2016 Francesca Nicasio

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Going Paperless: 6 Ways to Digitize Your Retail Business

What’s the first thing that comes to your mind when the word “paperless” is brought up?

22-Oct-2016 Jason

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Don't get beaten by your competitors

I am astounded by the number of times I search for a product online, click the option to purchase, only to find that I then need to phone the retailer to pay. In 2016, this kind of disconnected experience is not good enough. Connected consumers want the freedom to buy from anywhere at any time, with a recent Zendesk survey revealing that 67% of consumers use multiple channels to make purchases.

08-Oct-2016 Bhavika Thakkar

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Why a website is vital for a small business

With smartphones at our fingertips, customers are searching online more than anywhere else to research a product. As a small business owner, it’s critical that you have a website ready for customers who are looking you up. Understanding why it is important and figuring out where to start can be intimidating. Here’s what you need to know.

05-Oct-2016 Bhavika Thakkar

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Make sure your customers keep coming back

Small businesses will often say that their number one goal is business growth. But where does business growth come from? An easy answer to this can be “attracting new customers”. But attracting new customers can come at a very high price. Marketing has become increasingly difficult with online advertising and social media offering. Competition is fierce. Every other small business is online competing for potential customers. On the other hand, you could rely on word-of-mouth, but that is going to be a very slow process.

24-Sep-2016 Brooke Anderson

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The growing social enterprise proving there is such thing as a free lunch

The concept behind Auckland-based social enterprise Eat My Lunch is a simple one. Buy a lunch and a kiwi-kid in need gets one for free. But there’s a level of complexity behind the scenes to ensure its sustainable future – from carefully planning menus to ensure zero-waste kitchen to thorough financial forecasting.

31-Aug-2016 Steff Green

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10 Things You’re Not Doing To Nurture Your Clients

Research suggests it costs a business between 4-10 times more to acquire a new client than it does to retain a current client. As a business owner, you will do well to look for ways to nurture these clients who’ve used you once into not just returning, but spreading the word about your company.

26-Aug-2016 Rory Langan

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8 Tips For Launching Your New Marketing Campaign

All too often a brand will launch a new product or service that flops because of a poorly thought through marketing campaign – so here are 8 tips for a successful marketing campaign.

17-Aug-2016 Jason

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10 Examples of Outstanding Customer Service That Fuels Loyalty

You put a lot of work into gaining your customers.

So once you have them, you don’t want them to simply buy from you once, and then leave you to go out acquiring new customers.

That’s exactly what might happen if your customer has a bad experience with your customer service.

17-Aug-2016 Mallika Goel

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5 Classic Blogging Mistakes Small Businesses Make (And How To Avoid Them)

You’ve got a beautiful business blog, full of white space and full bleed imagery. It’s responsive, a pleasure to scroll through and sure looks a whole lot snazzier than what your competitors are pushing out on a regular basis. You know you’re getting traffic because comments are surfacing every now and again, “likes” are trickling from your social feeds – but all in all it’s not really converting to new business or opportunities.

What are you doing wrong?

11-Aug-2016 Caitlin Sisley

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Which Social Media Channel is Best for My Small Business?

Is your small business on social media yet? I’m sure you’ve heard of the great potential social media holds for marketing your company, so I won’t preach to the converted. Everyone knows about the 6 big players - Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn - but trust me, not all of them are right for your small business.

03-Aug-2016 Ben Cain

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Protecting the brand you’re working on

Where there’s business there’s brands.

Those succinct simple representations of an organisation carry enormous power and the task of making a business or cause memorable and enduring. Around the globe maybe millions of minds are beavering away on developing brands to drive their marketing, and cement their future prosperity.

20-Jul-2016 Ryan Murtagh

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10 Tips for Coming Up With a Killer Business Name

“A rose by any other name would smell as sweet.”

In one of Shakespeare's most famous lines, he reminds us that a name really is just... a name.

But is a name more when it comes to business?

Let’s for a moment look at some of the perks of a smart business name.

20-Jul-2016 Graham McGregor

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Marketing with Kindness

I believe that a useful goal in marketing is to have people remember us positively. In other words we want them to be thinking and saying good things about our business as often as possible.

20-Jul-2016 Gus Hazel

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Take care with ‘NZ Made’ claims

A recent High Court case shows companies need to take extra care when claiming their products are New Zealand made, an intellectual property expert says.

06-Jul-2016

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How to eliminate paper in your service business

Whiteboards took up half of Wendy Fallow’s office. The operations manager of Clear Concepts, a customised glass design business, said her working life consisted of sticking cellotaped magnets on pieces of paper and talking on the phone to her seven mobile installers and sales reps.

06-Jul-2016 Mallika Goel

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Are You Really Charging What You’re Worth? Here's How To Avoid Underselling Your Services

“The cheapest trainer in the world is too expensive if the client isn’t yet sold on your value” – Jon Goodman, Ignite the Fire.

26-Jun-2016 Francesca Nicasio

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5 Ways Retailers Can Increase Word of Mouth and Referrals

Word of mouth is one of the most powerful drivers of traffic and sales for retailers. According to McKinsey, it’s the primary factor behind 20 – 50% of all buying decisions and can influence purchases in ways that traditional advertising can’t.

Word of mouth is like the holy grail of marketing. And to help you tap into it, we’ve compiled some tips that you can put into action in your store.

26-Jun-2016 Sian Scott

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4 easy tips for building a successful brand

Every successful company, large or small, has a strong brand. In fact, the most important and valuable asset of some of the largest companies in the world – Apple, Google and Coca-Cola – is their brand.
But you don’t need a massive marketing budget to build a successful brand. It can be done with just a few simple changes to the way you think about and operate your business.

24-Jun-2016 Mallika Goel

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The Cheap Competition Conundrum: How To Stay Competitive In Your Industry

It’s an issue a lot of our customers face: being priced out of work by newer, shinier and yes, cheaper competition. If your business is losing clients this way, it’s time to assess what’s going on.


As any business grows, one of the biggest challenges is keeping costs to a minimum while bringing in more revenue and staying profitable. In others words: achieving business efficiency. So how can you go about doing this?

29-May-2016 Alex Cruickshank

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How to come up with a name that suits your business

Some company names have interesting stories behind them. For example, Nike is named after the Greek goddess of victory. Yahoo! Is short for “Yet Another Hierarchical Officious Oracle.” Steve Jobs came up with the name Apple after a trip to an apple farm. He thought the name sounded “fun, spirited and not intimidating.”

29-May-2016 Tony Fraser-Jones

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Open this email! Please?… Email marketing 101

If you want a quick and low-cost strategy to get more jobs quickly, then email marketing is a must do. But how do you make it work?

23-May-2016 Francesca Nicasio

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A Retailer’s Guide to Corporate Social Responsibility: Why Giving Back is Good for Business

Corporate social responsibility (CSR) is becoming an increasingly popular concept in the retail world. More and more merchants are realizing that giving back doesn’t just make the world a better place, it’s also good for business.

11-May-2016 Sarah Chung

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Xero Gravity: Why digital marketing makes small biz better

Five customers from 100 leads is huge. But what about the other 95 that started out interested? The answers lay in digital marketing.

This week, Xero Gravity host Elizabeth Ü chats to Michael Mothner, Founder & CEO of online marketing firm WPromote. He’ll bust digital marketing myths and provide solutions that won’t burn a hole in your pocket. We’ll also explore questions like, “We created a website, what now?” and “I get business from world of mouth, why do I need digital too?”

25-Apr-2016 Bhavika Thakkar

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4 easy things you can do to drive customer engagement

One of the easiest ways to drive sales for your business is to have repeat and referral customers. But if you want a customer to keep coming back, or to refer you to their friends, you have to keep them engaged. This doesn’t mean hammering them with emails or making sure they’re following all your social media accounts. It means interacting with them in a meaningful way, a way that makes an impact.

25-Apr-2016 Ryan

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How to Define and Reach Your Target Audience

Understanding your target audience is vital for developing a marketing strategy that works. Without a particular ideal customer in mind, your efforts amount to little more than wishful thinking. There are very few niches where a business will be unopposed, and if you aren’t making efforts to refine your marketing focus to build better leads, you can be sure that your competition is. Having a great product is only part of the equation. Getting it in front of the right faces is as, if not more, important.

25-Apr-2016 Peter Gearin

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What trades and services businesses must do to stand out and be trusted

There is one quality that every trades or services business needs to survive – trustworthiness. Without it, a company and all who sail in her are destined for a watery grave.

25-Apr-2016 Olivia Brooks

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Be authentic, and discover what your customers really want

Over the last few years we’ve been able to get a pretty good handle on your biggest pain points as a business.

29-Mar-2016 Jason

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Why Customer Service is as important as Marketing

Customer retention is vital for the growth and sustainability of any eCommerce business. The cost of acquiring new customers means building loyalty within your current customer base should take precedence.

29-Mar-2016 Erin Haywood

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Why you should keep marketing even when business is booming

When business is booming and everything’s going well, it seems fair to cut back on your marketing efforts. More business means less spare time, so investing effort in marketing becomes difficult, and easy to neglect.

29-Mar-2016 Sarah Chung

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Xero Gravity: Social Media: The ins & outs of marketing

Social media. It’s big, it’s fast, and it’s growing. What can you do to make sure you’re using the right social channels to connect with your customers and market your brand?

In this episode of Xero Gravity, hosts Elizabeth Ü and Gene Marks are joined by Mychelle Mollot, CMO at Klipfolio, and Raheela Nanji, Director at Ree Consulting Inc., to discuss all the nitty gritty details of social media in business.

29-Mar-2016 Travis Gordon

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Keeping a positive customer relationship – as easy as saying “Thank you”?

As a small business owner, it’s quite likely you play both the role of salesperson and debt chaser. On one hand you want to keep the relationship positive so you can continue selling to that customer, but on the other hand you need your bills paid for your business to survive. Maintaining customer loyalty and satisfaction while keeping a credit control policy that’s abided by can (at times) put you in an awkward position.

29-Mar-2016 Bhavika Thakkar

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Top 5 reasons your small business needs a website right now

With smartphones at our fingertips, customers are searching online more than anywhere else to research a product. As a small business owner, it’s critical that you have a website ready for customers who are looking you up. Understanding why it is important and figuring out where to start can be intimidating. Here’s what you need to know.

15-Mar-2016 Don Stephens

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Social media meets field service

We all know by now that it’s essential for a business to have an internet presence; a company website is the mainstay for anyone doing business in the 21st century.

But what about a company Facebook page, Twitter account or LinkedIn profile? Are you losing out on potential customers by ignoring these social networking heavies? Do you panic when you think about how your lack of social media savvy has caused you to miss out on reaching your sales goals?

25-Feb-2016 Graham McGregor

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How to get "Success Insurance"

One of the most frustrating things in life is when you get all fired up and decide to make some big improvements in your results.

So you set goals to get in great physical shape, improve your business results, spend a lot more time with your family etc.

25-Feb-2016 Graham McGregor

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The Power of Personalisation

With many products and services you can increase sales and attract large numbers of new clients by using personalisation.
Personalisation just means you modify what you are selling so that it has more value to a particular type of customer.

26-Jan-2016 Adelaide

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Strategies to grow your blog following and drive traffic

Writing a fantastic blog is just the first part in the process of channeling more traffic to your site. To be of any value, it needs to be read and shared by your audience and beyond. Below are five of the most common and effective ways to give your content exposure.

20-Jan-2016 Graham McGregor

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The power of content marketing

I received some excellent marketing advice recently from Lori Nash Byron the founder of Famous in Your Field. Lori was talking about the power of content marketing. And here a few of the tips she shared with me about content marketing.

22-Dec-2015 Erin Haywood

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Keeping customers loyal: it’s easier with tech

In today’s competitive marketplace, there is little room for error for owners and operators in the field services industry. Businesses are under more pressure than ever to deliver an exceptional service that aligns with what customers expect.

21-Dec-2015 Graham McGregor

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Graham McGregor on wacky marketing strategies…

One of my favourite marketing experts is my good friend Troy White in Calgary Canada. 7 years ago Troy had an epiphany. He realized that the best marketing promotions he had done for his clients involved some wacky themes.

16-Dec-2015 Erin Haywood

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Create a quality blog post every time

Blogging is one of the most valuable tools that a business has to engage with customers; it’s a direct communication channel to share timely and relevant information, plus, it fuels SEO for your business website.

16-Dec-2015 Graham McGregor

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How to sell a high priced service

When you sell an expensive or high priced service there are three marketing challenges you need to solve…

25-Nov-2015 Jason

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Build your brand and increase revenue with Instagram

Instagram is one of the big four social networks, alongside Twitter, Facebook and LinkedIn. It took what people loved most about Facebook, sharing photos, and turned it into a global phenomenon. An average of 55 million photos are uploaded to the platform every day, which means a lot of users and a big opportunity for brands that can harness Instagram’s power.

25-Nov-2015 Jason

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How online reviews can help your business grow faster

The results are in. If you’re not proactively listening to business online reviews, you might be missing out on key insights into how to grow an online business.

This consumer review survey by BrightLocal highlights how customer reviews play a vital role in helping businesses build trust with their audience.

25-Nov-2015 Francesca Nicasio

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How to Create Holiday Gift Guides That Inspire Shoppers & Increase Sales

A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers, and stay top of mind throughout the season.

But it’s important to note that creating a winning gift guide takes more than just rounding up your products and putting them in a catalogue. Releasing gift guides is a tradition in the retail world, so you have to be creative with how you craft and market them.

25-Nov-2015 Jess

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How to Give your Brands and Products Sticky Names

Developing product and brand names that become iconic is an art, with a whole range of factors that need to come together at the right time. These include things that are in your control, such as the words themselves, and other societal elements that no one can predict. To give your new name the best chance of success, consider the following when creating a moniker for your business or latest product.