Jatin Patel

Director, Chartered Accountant, Certified Public Accountant

Jatin strives to make New Zealand a better place to live, laugh and do business.

With more than 19 years of working with SMEs he has assisted a network of businesses from Christchurch to Kaitaia.

Being a qualified chartered accountant, Jatin uses his expertise to give business owners entrepreneurial guidance and strategies to reach their goals.

“If our clients grow – we grow.”

As a genuine people person, Jatin is approachable, genuine and full of good humour.

He stands by his clients, through the good times and the bad – recognising that sustainable business growth is a series of gradual ups and downs.

Jatin finds it extremely rewarding when he supports clients through challenges, such as a full IR audit and achieves outcomes that make all parties happy.

Early in his accounting career he dedicated his evenings to adult education classes, teaching small business owners how to use first generation accounting software in their businesses.

This was a valuable opportunity to really understand the issues affecting small businesses, and family-owned and operated enterprises.

Jatin made his home in East Auckland and his wife Kamini supports the BUSINESS buddy team, managing the Ellerslie office.

As well as advising business owners, Jatin is committed to helping his community.

He is a board member for Totara Hospice, Manurewa as well as a fundraising legend.

Jatin has completed more than eight endurance cycle rides for the Unicorn Foundation, Tearfund, Cancer Society and is the driving force behind Light for Life Charity fundraising dinner.

To-date, the event has raised more than $200,000 for organisations including, Cancer Society of New Zealand, Totara Hospice and Starship Foundation NZ.

Jatin has completed a governance course with Institute of Directors, which will present Jatin with new opportunities in corporate world as an independent director for various businesses.