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25-Nov-2015 Kirsten Hawke

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Keys to managing debtors

Good debtor management can make a real difference to cash flow in your business.
Poor debtor management can be a major roadblock.

25-Nov-2015 Kirsten Hawke

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What is your back up plan?

Everyone is completing vital end-of-year work while squeezing in social events to prove you're not a complete workaholic but businesses must consider IT plans for the holiday season.

What would you do if the unexpected happens while you’re on the beach giving it some Christmas cheer?

11-Nov-2015 Kirsten Hawke

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Do the same and expect less

Viv Brownrigg tells it like it is and at the latest Business Buddy seminar she cut to the chase.
If businesses keep doing the same as they’ve always done, they can expect less in a rapidly changing market.

11-Nov-2015 Kirsten Hawke

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Fraud Awareness Week – 15 to 21 November

Almost everyone must have clicked on something or shared something that arrives in the inbox or pops up on the screen when using the Internet and then regretted a moment of naivety.

11-Nov-2015

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Health and Safety 2015

The new health and safety legislation has passed and we all need to start planning.
Your business needs to be compliant by 4 April 2016, when the new Health and Safety at Work Act takes effect, replacing the Health and Safety in Employment Act 1992.

28-Oct-2015

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Put down that app

After a long winter Labour Day is often the first break from the daily toil for many business owners and their team but how many entrepreneurs will completely switch off?

23-Oct-2015

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Pricing plan changes for New Zealand

Xero recently announced they would increase their pricing as of December 1, 2015.

22-Oct-2015

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Property tax changes for trusts

Does your trust have an IRD number?
From October 1, 2015 trusts will need an IRD number if buying, selling or transferring a property, whether it is a residential or commercial property

20-Oct-2015 Kirsten Hawke

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Upcoming Event - 7 ways to grow your business- seminar

At Business Buddy Chartered Accountants, we are committed to supporting local businesses achieve growth. This month we are holding a seminar to help you understand the most important things you can influence to achieve growth in your business.

14-Oct-2015 Kirsten Hawke

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Driving your home-based business like a V8 supercar

Building an empire from a home office can be as exhilarating as Bathurst – one minute you’re in front and the next you wonder how you smashed into the barrier.

09-Oct-2015

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Feedback sought on proposed GST rule fixes

On 17 September 2015, the Revenue Minister, the Hon Todd McClay released an issues paper, GST – Current issues, that provides options to improve the way certain GST-related rules operate in practice.

02-Oct-2015 Graham McGregor

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Marketing Opportunities are everywhere...

Great opportunities to grow your business are actually all around you.

30-Sep-2015 Kirsten Hawke

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Take payments with a smartphone

Technology marches on and now your smartphone or tablet can easily receive payments from customers – before you have climbed back into your ute.

29-Sep-2015 Kirsten Hawke

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New information for Companies Office annual returns

Don’t panic if you have been asked to provide extra information about company directors – a new requirement of the Companies Office from July 1, 2015.

18-Sep-2015

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Business Perspective

Starting a business doesn’t need to be the next great new idea. New businesses are doing well, simply by sticking to proven products and services.

18-Sep-2015

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Changed your bank account?

If you have changed your bank account, please let us know before we undertake your tax return, otherwise you might miss out on your tax refund.

16-Sep-2015 Kirsten Hawke

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Vehicles – buy or lease?

VEHICLE sales are heading towards record highs in New Zealand and commercial vehicle sales are leading the way.

15-Sep-2015

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ACC CoverPlus Extra – are your levies overdue?

This year ACC has cancelled unpaid CoverPlus Extra policies that were overdue. In July they had cancelled about 2,600 policies and expected to cancel the remaining 1,600 policies with unpaid CoverPlus Extra invoices in August.

14-Sep-2015

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Employment standards

The Employment Standards Legislation Bill has been introduced to parliament, proposing changes to strengthen enforcement of employment standards. This will introduce tougher sanctions for breaches and greater accountability for people and entities associated with the employer — such as directors, senior managers, legal advisors — if they are knowingly involved when an employer breaks the law.

11-Sep-2015

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Risk and Reward

The Health and Safety Reform Bill, which started its slow progress last year, took another step forward in late July with its second reading in Parliament.

02-Sep-2015 Kirsten Hawke

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Surfing economic waves

SHAREMARKETS boom and bust, Auckland property prices are like a runaway train and the price of milk is more variable than the weather – but what impact will this have on small to medium businesses?

01-Sep-2015 Kirsten Hawke

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Reducing the burden of provisional tax

Here at Astill Hawke we work hard with you to try to plan your tax payments and minimise the compliance costs associated with the provisional tax system.

26-Aug-2015 Luke Gumbley

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The new look Xero Android app

We’re pleased to announce the biggest release since the native version of our Xero Android app. Every pixel of the dated Android 4.x ‘Holo’ look is gone! Xero now follows Google’s ‘Material’ design guidelines. We’ve revisited every single screen with an eye on consistency and #beautiful design. We think you’ll find it a vast improvement.

20-Aug-2015

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IRD’s mileage rate decreases

The Commissioner has announced the result of the review for the 2015 income year for persons whose business travel is 5,000 or less in an income year.

19-Aug-2015 Kirsten Hawke

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Aging workforce opportunity in construction

AS the number of older workers in New Zealand grows the time has come for the construction industry to look at how to incorporate mature workers into the workforce.

18-Aug-2015

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Rupinder Kaur becomes a Business Buddy

DETERMINATION and dedication are paying off for the newest Business Buddy, Rupinder Kaur.

17-Aug-2015 Francesca Nicasio

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4 Tips for Training Your Staff on How to Use New Technology

Whether in a large corporation or a small retail store, implementing a new piece of software can be a daunting task. One of the largest mistakes an organization can make is overlooking the training investment required with new software.SoftwareInsider recently conducted a survey of potential software buyers and asked what the most important buying factor was when choosing a product. Here were the results:

10-Aug-2015 Kirsten Hawke

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Corporate Portal scam rips off small businesses

MOST email scams seem so obvious but every now and then we can all get caught out – especially with a new one that uses good old snail mail.

05-Aug-2015 Kirsten Hawke

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Why numbers count

WHEN a Business Buddy is immersed in numbers they can be taken aback when they learn that not everyone in business is quite so enthusiastic about the ups and downs of numeric tales.

It may be hard to see an epic adventure emerging from a page of numbers but ask any accountant and they will tell you how digits can dish up the dirt or divulge exceptional deeds.

04-Aug-2015

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Due dates in August 2015

Business Buddy is sending a friendly reminder to you about what is due when in August.

04-Aug-2015

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Exit: stage right

We read a lot about the ageing population and its potential impact on the economy but what does it mean for small business?

03-Aug-2015

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Closing the sale

You've put in all the hard work. You’ve marketed the product or service, established a relationship with your client and you've worked through the early negotiations.
Now, you have to seal the deal. Aside from the initial contact, this can often be the hardest step to take. It's about asking the big question and not being afraid to follow through.
Whether you’re negotiating a large deal or something on a smaller scale, here are some pointers to help you see your client over the line.

22-Jul-2015

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Tips and tricks to shake it off

Practise these simple tricks, if you catch yourself in a negative mind set:

21-Jul-2015

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Don’t bring me down

We all have an Achilles heel. Sadly, negativity can take us unawares. Negativity is productivity cancer. Heavy words but, in truth, it can hugely hinder success. It saps your energy and the team’s. It’s deadweight in all your dealings with customers. And if you never want to have a great idea again, negativity’s the way to do it. But by being mindful of negative thoughts, we can change our thinking and prevent the effect it has on how we operate.

Here are some of the biggest hindrances to our thought patterns.

20-Jul-2015

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Learning the art of referral business

Much like cold calling, asking for referrals can seem daunting. However unlike cold calling, referral business usually comes off the back of having done a good job for someone, so you’re already on the front foot. The first step is asking for the referral. Before that you need the confidence to ask and, of course, to know how to ask for it and who to ask.

17-Jul-2015

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Workers dropping like flies

Here are some top tips to keep your team happy when coughs, colds and a siege of bugs seem to be taking out staff faster than a Business Buddy can calculate your GST with Xero.

06-Jul-2015 Kirsten Hawke

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It’s all happening with Business Buddy’s app

Earlier this year Victoria Crone from Xero threw out the challenge to businesses to get up to speed by developing an app and Business Buddy has nailed it.

That’s right – you can download the Business Buddy NZ app from App Store or Google Play and have a tinker with the nifty functions.

03-Jul-2015

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IRD reminders July, 2015

A friendly Business Buddy reminder about what is due when with the IRD throughout July.
Put reminders in your smart device to keep everyone happy.

02-Jul-2015 Francesca Nicasio

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5 Questions Every Retailer Should Ask When Opening Additional Locations

Opening additional retail stores is always an exciting endeavor. When implemented correctly, expanding to new locations enables you to tap into new communities, create more jobs, increase revenues, and more.

In other words, opening additional stores can catapult your business to higher levels of retail success. But in order to achieve that success, you need to plan your expansion thoroughly. Rapidly sprouting up new stores can do more harm than good if you don’t think things through.

24-Jun-2015 Kirsten Hawke

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Provisional Tax Payments

The next 2016 provisional tax payment for most tax payers are due on 28th August 2015.

22-Jun-2015

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Building better Business Buddies by giving

Sometimes work must not be all about work.

In the middle of winter, when everyone seems to leave home in the dark and come home in the dark it’s up to the boss to keep the Business Buddies feeling chipper.

17-Jun-2015 Xero

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How to understand your customers

In more than 20 years of writing for and about a wide variety of companies, I’ve noticed something important. The businesses that flourish are the ones that truly understand their customers – who they are and what they want.

16-Jun-2015

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Move from Excel to accounting software

Small businesses often start out using Excel – but that’s only doable up until a point. Like every teenager eventually becomes an adult, your business needs to evolve and grow. Find out why the smartest organisations are using online accounting software instead.

10-Jun-2015 Kirsten Hawke

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Call before you click

If you have a company, we’ll let you into a secret. We know, each year when we speak with you about what you want to do about dividends, that the minute we start to talk about imputation credits and the imputation credit account, we watch your eyes glaze over and we know the ‘la la la la la la’ soundtrack is playing in your head. It’s okay. Almost everyone finds them hard to understand. And really, that’s okay with us because… that’s what we’re here for, right?

02-Jun-2015 Xero

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What does the NZ Budget Mean for Small Business?

The Government this month handed down the 2015 NZ Budget with a few surprises in store. This Budget continues to deliver on National Government’s pattern of fiscal responsibility. This is a positive thing for New Zealand business as it creates an environment of certainty and stability for businesses to invest.

01-Jun-2015

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How to Have a Paperless Office

Busy offices can generate a lot of paperwork. But too much paper can reduce the efficiency of your business – and cost you money. So what steps can you take to cut the amount of paper your business uses?

29-May-2015 Kirsten Hawke

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Companies and Partnerships

New Companies Office Requirements

26-May-2015 Kirsten Hawke

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Dialling for a dollar - Perfecting your cold call

Most of us loathe the sound of those two words, ‘cold calling’. It can be labour intensive and takes a fair amount of courage. We worry that it can often be seen as annoying to the receiver, putting us at a disadvantage from the beginning. However, if you’re willing to put in some effort, there are some top tips to help you to make cold calls effectively.

25-May-2015 Kirsten Hawke

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How do you know what to insure?

It’s a bit of a Murphy’s Law principle that businesses often don’t really come to grips with their risk management plan (or the lack of one) till some random accident takes out a key manager or lead hand and it hits everyone what it will mean for the business.

22-May-2015 Kirsten Hawke

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Just Breathe - how to cope when the heat’s on

We’ve all heard the saying, ‘the customer is always right.’ Behind closed doors, this may not always be the case but as a business owner, manager or customer services representative, it’s the number one rule you need to follow. By doing so, you can try to defuse a potentially tricky situation and, if you don’t succeed, you can at least walk away with your head held high and your dignity intact.

22-May-2015 Kirsten Hawke

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What’s with the Fitbit fad?

What possesses someone to wear a device that tells them how many steps they’ve knocked off and how many calories they’ve burned in a day seems beyond many people.
However, the producers of Fitbit are onto a winning formula because the nifty gadget is being adorned by those who get a buzz out of seamless technology that boosts motivation.

12-May-2015 Kirsten Hawke

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Upskilling and schmoozing at Xerocon

The Business Buddy team loves to soar with the eagles and the annual Xerocon gig in Auckland is definitely where the highest fliers are winging their way to success.

Almost all of the Business Buddy team attended Xero’s annual conference at the Viaduct Events Centre and immersed themselves in two days of add-ons, updates and awesome speakers.

08-May-2015 Kirsten Hawke

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Business Buddy Client Showcase

We love sharing our stories via our blog and we are finding our clients are doing the same, so we thought it would be great to showcase some of our clients stories here. If you are a client, and would like to showcase your story via your blog, please let us know. This week we would like to share a blog from Claire at Bliss Revolution.

08-May-2015 Kirsten Hawke

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Upcoming Event - Start up business successfully - Free Seminar

Being your own boss is exciting, challenging and sometimes, frustrating.

Learn from successful local businesses how to give your own enterprise a great start.

08-May-2015 Kirsten Hawke

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Updated UOMI rates

Use of money interest rates on underpaid and overpaid tax will change on 8 May 2015

29-Apr-2015 Kirsten Hawke

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Chaser works for Business Buddy

Money, money, money – it is one factor that can make or break a business, especially when it ceases to be available.

The Business Buddy team spent many hours investigating systems that bring in the money owed to businesses with minimal fuss.

It can be awkward picking up the phone to get payment from a good client who may have overlooked paying your invoice but Chaser is a whizz at speeding up the process and is never embarrassed.

24-Apr-2015 Kirsten Hawke

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Receipt Bank rocks for Business Buddy

Every manager has been there – lost under the pile of receipts and invoices and wondering if there is any way out of the endless task.

The same frustration exasperated Michael Wood when he ran his own business and his accountant constantly chased him to get things in order so they could “do the books”.

21-Apr-2015 Kirsten Hawke

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Business Buddy Client Showcase

We love sharing our stories via our blog and we are finding our clients are doing the same, so we thought it would be great to showcase some of our clients stories here. If you are a client, and would like to showcase your story via your blog, please let us know.
This week we would like to introduce Amy from Powerhoop NZ – This is her story.

29-Apr-2015 Kirsten Hawke

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Building great client relationships - The R words: relationships, rapport, retention

There is a saying that the best customers are the ones you already have. So once you’ve schmoozed and wooed someone into your client base, how do you go about keeping their business? Establishing trust and maintaining rapport in your business will be critical to building strong client relationships.

15-Apr-2015 Kirsten Hawke

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What do your customers think about you?

Do you realise that customers are evaluating your business every time they buy from you, use your services, or receive an email, phone call or even an invoice? Do they speak positively about your business? Do they talk about you at all? Or even worse, do they bag you to other potential clients?

14-Apr-2015 Kirsten Hawke

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Upcoming Event: Attaché Software - Renovate Your Business

Haven't yet attended one of the Attaché Software Business Renovations events yet? Attaché are running an event that has been created to help put start-up energy back into business.

09-Apr-2015 Kirsten Hawke

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Upcoming Event - Receipt Bank and Chaser

Here at Astill Hawke and Associates Ltd we understand that the time you spend on your bookkeeping and expenses could be better spent building your business.

Therefore, we would love you to join us for a free presentation to hear about these efficient and easy to use products.

08-Apr-2015 Kirsten Hawke

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Business Buddy Client Showcase

We love sharing our stories via our blog and we are finding our clients are doing the same, so we thought it would be great to showcase some of our clients stories here. If you are a client, and would like to showcase your story via your blog, please let us know. This week we would like to introduce Scott from The Alternative Board.

31-Mar-2015 Kirsten Hawke

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Building business is child’s play

EVERY parent has that moment when they wish their kids would get off the damn computer and go and play outside – but are all games as bad as older generations think?

Minecraft is an international phenomenon that anyone younger than 25 with a computer or smart device has probably played – if not been obsessed with for a period.

The computer game may look like it is little more than digital Lego but the experts argue there is a lot of learning happening, especially about the fundamental principles of trading and economics.

31-Mar-2015 Kirsten Hawke

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What changes on 1 April 2015?

Find out how you may be affected by changes from the 1st April 2015.

30-Mar-2015 Kirsten Hawke

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Ever feel you’re the meat in a tax sandwich?

Are you worried about paying your terminal tax bill on 7 April?

23-Mar-2015 Kirsten Hawke

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Financial year end is nigh

Trying to tidy up receipts, chase bad debts and track down that one bank statement that has gone to a dark space where only lonely socks hide can be a giant pain in the proverbial.

And, when it is the end of the financial year and your accountant wants to know how many square metres of bench space you use for business in your home workshop – it can be the final straw.

Never fear because help is at hand, especially for those who have never ventured into the world of cloud software to improve business efficiency.

02-Mar-2015 Kirsten Hawke

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The price is right

Every business goes through that “bugger” moment when they quote for a job and the client happily accepts the price without batting an eyelid.
Then, you walk away kicking yourself that you could have quoted a slightly higher price.
The Business Buddy team feels your pain and they recently worked with a client to determine pricing that worked for the business’s profitability and met market rates.

02-Mar-2015 Kirsten Hawke

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Upcoming Event - Top Tips for Jumping to Xero

Business and technology is moving faster than it ever has and it’s only going to get faster. The BNZ team wants your business to thrive in these exciting times.

We would love you to join us for an informative session about the wonders of Xero and how BNZ Internet Banking for Business works with it.

02-Mar-2015 Kirsten Hawke

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Zeroing in on Victoria Crone

The coolest thing about business in New Zealand is that people at the top are very down to earth.

Victoria Crone, managing director from Xero New Zealand is just that – accessible and prepared to chat with the people who use the cloud-based software, or maybe are thinking about it.

When she spoke at an event with Business Buddy and ASB, Victoria focused on the future – not only for Xero but also technology in general. The stuff we don’t know, we don’t know yet.

22-Feb-2015 Kirsten Hawke

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Thinking of hiring - now its easy to work out costs

Thinking of hiring staff to get more done, but worried about the cost? Business.govt.nz’s new “Employee cost calculator” helps small to medium businesses make confident hiring decisions.
The calculator uses data from government agencies and “Trade Me Jobs” to tailor employment costs to your industry and the type of role you’re looking at. You simply click on a couple of boxes to quickly estimate the fixed and discretionary costs of taking someone on.

18-Feb-2015 Kirsten Hawe

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Beware of Scams - Fake IRD messages

15-Feb-2015 Kirsten Hawke

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Starting a Business

"This year, I'm going to work for myself" - is this a New Year's resolution for you or someone you know?

There's a lot to consider before you start a new business, such as what business structure you'll use, do you need to register for GST, will you be an employer and which records you'll need to keep.

29-Jan-2015 Kirsten Hawke

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Xero’s managing director comes to town

It is time for growing businesses to meet and greet a dynamic business woman who is at the helm of one of the nation’s most significant rising companies.
Victoria Crone became managing director of Xero New Zealand in 2014 and she is taking time out to meet the business-users of the cloud software that has revolutionised the accounting industry.

20-Jan-2015 Kirsten Hawke

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Organise your life

• If your home was destroyed, do you have copies of all of your essential documents?
• Do your family know where to find your insurance polices, vehicle ownership papers, etc?
• Do you have your phone, electricity and other household service suppliers’ details all in one place?
• Have you documented your funeral wishes?
We all know we need to have our affairs documented and in order, but as it seems such an onerous task how many of us get around to doing it? We have developed the Life Organiser to help you make this happen.

15-Nov-2018 business.gov.au

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$20,000 instant asset write-off extended

The $20,000 instant asset write-off threshold has been extended to 30 June 2019. This means you can continue to claim the cost of new or second-hand assets that are less than the threshold of $20,000.

15-Nov-2018

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Construction accounting basics

Construction is unlike any other business. Building projects can last for months or even years – and you might be both an employer and a contractor. So how do you learn the basics of construction accounting?

15-Nov-2018 business.gov.au

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GST and BAS tips for running a successful business

Successful businesses spend that little bit of extra time on record keeping and getting their tax right, including preparing and lodging business activity statements (BAS). Once set up and organised, you’ll save time in the long run.

15-Nov-2018 Donna Moritz

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How Customers Engage With Social Media Video: 8 Things You Need To Know

Want to peek into the mind of your ideal customer and find out how they engage with social media video? How they are interacting with brands via video? How are they purchasing?

Take a seat, because in this post we break down exactly how customers are watching social media video and more importantly, how they are purchasing from video.

And it’s all based on data and research, so you can start using this intel now, to get results in your business.

15-Nov-2018 Don Scott

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It's About Time

We equate being busy as being virtuous. When we’re maxed out, it feels safe. It must be productive. (Or is it?) It’s a badge of courage, honor or something …

15-Nov-2018 Cloud Computing

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Understanding Cloud Computing

Cloud computing got you perplexed? You’re not alone. Most of us talk about ‘the cloud’ without even realising what it really means. We’re clearing the air on cloud computing and how it can benefit your small business.

18-Oct-2018 Business.gov.au

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Aussie businesses get over $3.5m to launch their innovative idea into global markets

Offers for grants worth over $3.5 million will support 7 businesses to help launch their innovative products, processes and services into domestic and international markets.

The funding has been provided from the Accelerating Commercialisation element of the Entrepreneurs’ Programme.

18-Oct-2018

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Crafting Your Mobile Strategy: How Retailers Can Go Mobile and Increase Sales

We no longer need studies to tell us: Smartphones are almost everywhere. Most of the customers coming through your doors have a mobile device with them. And these devices aren’t always shoved in pockets or bags — shoppers are using them while they’re in store too.

18-Oct-2018 XERO

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Customer-centric banking innovation in Asia

Over 100 accounting/bookkeeping, marketplace and banking partners across Asia joined us in Brisbane this year to attend Xerocon, the most innovative conference for cloud leaders in Asia, Australia and New Zealand.

18-Oct-2018 Float app

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If You Don’t Got the Time, You Don’t Got the Money

Clichés. Can’t live with them, can’t live without them. (See what just happened there—it’s that bad).

The most widespread, just-waiting-to-pop-out-at-you, cliché is a very short one, measuring just three words—time is money.

18-Oct-2018 Business.gov.au

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Make your business's homepage stand out!

The homepage is the most important page of your business’s website. It is the virtual shop front to your business, providing your customers a first impression of what you have to offer. You only have seconds to grab your customer’s attention so it is key to make sure that they can find what they’re looking for quickly and easily.

03-Oct-2018 Business.gov.au

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Tax deductions for small business owners

Tax time is fast approaching—it’s important to do your homework and know exactly what tax deductions you can claim.

24-May-2017 James & Wells

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Watching China in 2017

China-watching is mandatory for many people in business.

The world’s most-populous nation looms large on the global stage in politics, commerce and sport. Its 300 million aspiring middle class citizens – still a small part of the total population - are increasingly sophisticated in their consumer activities, travelling a lot more and further, and pursuing business interests on all continents and the South Pacific region.

22-Feb-2017 DebtorDaddy

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Getting out of the cashflow trap for good: The first step is to admit your clients have a problem (with debtors)

This is the first article in a series of posts about Debtor Radar, a new debtor analysis and cash flow advisory tool for accountants from Debtor Daddy. If you’re an accountant you’ll be able to learn more here.

Our goal with Debtor Radar is simple: Help more small businesses solve the cash flow troubles caused by debtors.

29-Mar-2016 Andrea Silvers

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3 business owners share their advice on optimizing your business as you grow

Striking out on your own and starting a business is one of the hardest things you can do in your professional life, but the work isn’t over the second you open your shop. Once the business is up and running you constantly have to improve and optimize to stay ahead of the curve and, most importantly, to become — and stay — profitable.

23-Jun-2015

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Is revenue a true predictor of success?

Success.
Typically defined as: ‘the accomplishment of an aim or purpose.’ (1)
Success means a lot of different things to different people. Success may mean wealth, or it may mean happiness. It may mean fame, and for others it may mean power. But can revenue be a true predictor of success?

10-Feb-2015 Francesca Nicasio

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How to Collect Data in Your Store and Four Ways to Use It

Retail stores have long been collecting basic details (i.e. name and email) on their customers. Now, with the help of some nifty retail cloud solutions, it’s possible to collect so much more.

02-Feb-2015 Kirsten Hawke

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Due Dates in February

Need to know when tax is due?

02-Feb-2015 Mayla

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FYI

Outbound marketing: marketing that is based on outbound messages to potential customers, using media such as advertising, commercials and billboards.

31-Jan-2015 Kirsten Hawke

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What are you saying?

Being aware of body language in your interactions with customers and colleagues can help you communicate more successfully. Reading others is important but it's also vital to be aware of when you might be sending out signals you don't intend to. For instance, before you've even said 'hello', do your clients perceive you as confident and open, with your head up and shoulders back? Or does your slouchy posture let them know you're not very sure of yourself and maybe they should be speaking with someone else?

27-Jan-2015 Kirsten Hawke

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Leading questions

How well do you know your market? Do all your customers just walk in off the street? Or do you carefully build up relationships over time so your customers know the full range of what you can offer them? If it's the latter, how do you first come to know them? There are lots of answers to this but they mostly boil down to: do you contact them or do they seek you out? And, once contact is made, how will you engage them?

25-Jan-2015 Kirsten Hawke

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Avoiding the January blues

Many people kick start the New Year with a myriad of resolutions, from keeping fit to losing weight or achieving financial goals. However, many of those resolutions fail to embody anything remotely close to working life. The first week back is usually a slow one; clearing out the inbox (usually spam as most other people were also on break) dusting off the keyboard and restocking the cupboard with fresh new stationery.

21-Jan-2015 Kirsten Hawke

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Meetings matter

19-Jan-2015 Kirsten Hawke

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Incoming…

The last few years have seen a new wave breaking in the marketing world. You may be aware of it under different labels, but 'inbound marketing' is an umbrella term for the change.